Nicole Richie will host a pop-up shop of her her signature brand ‘House of Harlow 1960′ at The Beach opposite JBR, later this month as part of the Dubai Shopping Festival.

The reality TV star-turned-acclaimed fashion designer will be in the region between January 29 and 31, while the store itself will run for 12 days from January 20. As part of her remit, Richie, daughter of Lionel, will offer personalised styling sessions and undertake numerous appearances across town, as well as several meet-and-greets. She will also attend a high tea.

“It’s really exciting to be hosting a pop-up shop for the House of Harlow 1960 brand during the Dubai Shopping Festival’s 20th anniversary edition,” she said. “Dubai is definitely the next big global fashion darling and it’s an incredible opportunity to get a first-hand glimpse into the city’s exotic fashion and shopping culture.”

Richie, who shot to fame in her own right in The Simple Life alongside Paris Hilton, in which the pair took on numerous tasks and challenges that went against their privileged showbiz backgrounds. Among their hilarious moments included the ‘stars’ milking cows, working in a fast food restaurant and other less glamorous ‘normal’ jobs.

Now, though, the 33-year-old can count herself as far more than a reality TV personality, with entrepreneur, philanthropist, author, producer and actress all listed in her skill set.

According to official information released by the DSF, Richie ‘developed an appreciation for fashion having been surrounded by music and costumes growing up, and this became a primary reason the House of Harlow 1960 collection was born’.