Category: Macys Collection

Nicole talks about her new line for Macy’s

ELLE: What inspired the Macy’s Impulse line?
Nicole Richie: While I was working on Fashion Star with the designers, who were presenting collections to the buyers each week, I really got the opportunity to understand the buyers’ points of view—especially Macy’s. When we decided to do this partnership, I was just off the heels of Fashion Star, and I really had my ears open that entire time, just taking in all of the information that I possibly could.

ELLE: How did you apply what you learned from Fashion Star to your designs?
NR: I just focused a little bit more on the Macy’s girl, who aims towards that eclectic, fun, version of fashion. She loves mixing and matching. So I did a play on that in a few different ways by mixing masculine and feminine, such as a top with faux leather and chiffon, which is one of my favorites. Or I did dresses with the same prints with different color ways to give it a multidimensional feel. Macy’s is the iconic American retailer; and I feel that today more than ever, American woman are so multidimensional. They’re wearing so many different hats, so this is kind of my nod to them: designing pieces that represent all different sides to the American woman.

You can read the full interview on Elle’s website by clicking here.

Nicole Richie Macy’s Campaign

Last month, we joined Nicole Richie for a private uptown dinner in New York and previewed her upcoming collection for Macy’s. However, we have signed papers saying we wouldn’t tell you much about it just yet. The next best thing? These exclusive images from the ad campaign shoot at Milk Studios in L.A., lensed by Camilla Akrans. “I worked extremely hard with Macy’s to create a collection that stayed true to my own aesthetic, so representing my designs in the advertising campaign was a welcome opportunity,” Richie tells Style.com. “I am thrilled to partner with such an iconic retailer for this collaboration, which was an exciting, new way to challenge my creativity.” Here, an exclusive first glimpse.

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