Your biggest fansite for Nicole Richie

Nylon: behind the seams

Written by admin on August 30 2012

More videos:
Nicole Richie for Impulse: Colors and Prints
Nicole Richie for Impulse: Personal Style
Nicole Richie for Impulse: The Collection


Nicole’s Macy’s Photoshoot

Written by admin on August 22 2012

I’ve added Nicole’s photo shoot for her Macy’s Collection by Camilla Akrans to the gallery.

Backstage with Macy’s Impulse 2012

Written by admin on August 18 2012

Nicole talks about her new line for Macy’s

Written by admin on August 18 2012

ELLE: What inspired the Macy’s Impulse line?
Nicole Richie: While I was working on Fashion Star with the designers, who were presenting collections to the buyers each week, I really got the opportunity to understand the buyers’ points of view—especially Macy’s. When we decided to do this partnership, I was just off the heels of Fashion Star, and I really had my ears open that entire time, just taking in all of the information that I possibly could.

ELLE: How did you apply what you learned from Fashion Star to your designs?
NR: I just focused a little bit more on the Macy’s girl, who aims towards that eclectic, fun, version of fashion. She loves mixing and matching. So I did a play on that in a few different ways by mixing masculine and feminine, such as a top with faux leather and chiffon, which is one of my favorites. Or I did dresses with the same prints with different color ways to give it a multidimensional feel. Macy’s is the iconic American retailer; and I feel that today more than ever, American woman are so multidimensional. They’re wearing so many different hats, so this is kind of my nod to them: designing pieces that represent all different sides to the American woman.

You can read the full interview on Elle’s website by clicking here.

Macy’s: Nicole designing her collection

Written by admin on August 10 2012

Macy’s posted a picture to Instagram of Nicole designing her Macy’s collection!

First Look: Nicole Richie designing her exclusive collection for Macy’s Impulse (Taken with Instagram at NYC!)


Macy’s ad campaign

Written by admin on August 10 2012

Nicole Richie for Impulse, shot by Camilla Âkrans.


Nicole Richie Macy’s Campaign

Written by admin on August 09 2012

Last month, we joined Nicole Richie for a private uptown dinner in New York and previewed her upcoming collection for Macy’s. However, we have signed papers saying we wouldn’t tell you much about it just yet. The next best thing? These exclusive images from the ad campaign shoot at Milk Studios in L.A., lensed by Camilla Akrans. “I worked extremely hard with Macy’s to create a collection that stayed true to my own aesthetic, so representing my designs in the advertising campaign was a welcome opportunity,” Richie tells Style.com. “I am thrilled to partner with such an iconic retailer for this collaboration, which was an exciting, new way to challenge my creativity.” Here, an exclusive first glimpse.


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