IHeartNicole
Your biggest fansite for Nicole Richie

Nicole Richie to launch new line ‘Wylde Honey’ for Yahoo Lifestyle’s NowWith Network


Written by admin on November 01 2018

Nicole Richie is launching a new line called ‘Wylde Honey’ for NowWith Network by Yahoo Lifestyle. It’s named after her childhood nickname “Honey Child” and her personal hobby of beekeeping and honey-making. It includes 40 pieces, all under $100, featuring silk pillowcases, eye masks, robes, pajamas, scarves, headbands, face creams, essential oils and gold costume jewelry.

The ‘Honey Wylde’ collection is exclusive to the interactive e-commerce platform, NowWith, appearing in shoppable videos from on November 15th. Speaking with WWD, Nicole said “This is a way to speak to my customer and through these videos, almost create my own store, so it really does feel like me instead of giving something to another retailer and letting it hang in their space.

I’m creating the backdrop, the music, the lighting, the tone. I see clothes on the runway, but not every woman has that for when they are buying a piece of clothing or jewelry so this is our way to give them a real story so they can value where they are spending their money also and see it in the designer’s vision.”

Click here for the full interview and more information on the line.

16/11 UPDATE: The name of the line has been changed to ‘Honey Minx’.



Gallery Links:
Photoshoots » 2018 » Unknown Photographer (Wylde Honey for NowWith Network by Yahoo Lifestyle)
Collections & Projects » Honey Wylde » Honey Wylde Collection (November 2018)

Leave a Reply


405366712_18404618956039490_6272709262778558415_n.jpg
401136625_808493891048231_6110594345033288390_n~0.jpg
400877907_1118863549085253_2016603417917368582_n~0.jpg
400775620_861464495438484_5358787972817956972_n~0.jpg
401925084_889951209388736_3862918978129105246_n~0.jpg
401632331_1514766089300817_6478722428504032829_n~0.jpg
395321181_6749317288491678_2817221401139743765_n~0.jpg
395426033_3620571018193437_6812993696204150042_n~0.jpg
396136521_905166871034986_8577665627023775948_n~0.jpg
395870722_356094113746773_9086509792628222268_n~0.jpg
395461328_992267111848981_9133776335722403954_n.jpg